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2009
September
August
ELITE ATTACK BIB WINS ACCOLADES AND SECURES AWARD AT EUROBIKE
Beverly, MA (September 23, 2009) – CRAFT’s new Elite Attack Bib has received the Eurobike Award 2009 at this year’s fair in Friedrichshafen, Germany. This award is recognized as one of the bike industry’s leading prizes and is selected by an international jury of bike industry representatives (designers, editors and retailers). Criteria for the award include innovation, functionality, ergonomics and comfort and the Craft Elite Attack Bib received top honor over 400 other entries.

“It’s a great honor to receive this Eurobike award for our new elite bibs,” said Eric Schenker, Craft, general manager. “Craft has always been recognized for our innovation in base layers and this award will show the cycling world we apply that same level of research and ingenuity to all our products,” added Schenker.

Craft’s new Elite Attack Bib unites the best material available with state-of-the-art technologies. It is made of a lightweight, bi-component fabric that provides both cooling and targeted compression. The fabric also integrates carbon fibres, which prevents odor and improves the thermal regulation.

The upper part of the bib is made of CRAFT’s highly popular, test winning ProCool material: a 100% hexachanneled Polyester mesh for soft comfort, great ventilation and moisture management. The new Elite pad is a 4-way stretch compound and utilizes the Lasercut Tech® procedure which removes unnecessary foam and creates soft edges and great breathability. It’s a seamless, antimicrobial, anatomically molded pad and uses no chemicals to combine layers. Instead they are melted with a natural flame, making it possible to combine different densities, free from obstacles interrupting the natural airflow. The central high-density foam features ‘exploded’ bubbles that guarantee a greater airflow than any other open cell PU foam. CRAFT also integrates three separate gel injections for optimum shock absorption. The pad is available in three different sizes with different densities and length – and of course comes as a gender specific pad.

The Craft Elite Attack Bib will be available at select high end cycling retailers beginning March 2010.